Imagine sitting with the godfather of marketing "Philip Kotler" and he gave you the most important rules in marketing!
Here are the most important:
1-Marketing has become a battle that depends on data more than relying on the strength of the sales team
2-Today you have to run faster to stay in your place
3-Losing companies ignore their competitors, average companies imitate their competitors, and winning companies lead their competitors
4-It is no longer enough to satisfy customers, you must impress them.
5-I know that I can achieve the same results with only half the costs, but the problem is that I do not know which half!
6-Advertising is the activity that you do alone, communication is the activity that you and the customer share.
7-The marketing plan is what you will do, not what you should do
8-It is not important that your product is the first or the best in the market, the most important thing is that you are the first in the customer's mind
9-The most important thing is to predict where customers will be and then be in front of them.
10- One of the differences between marketing and selling is that marketing symbolizes the buyer's desire, while selling focuses on the seller's desire.
#Marketing #Philip_Kotler