One of the strangest true stories!!! How a rock made an ordinary person a millionaire
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This man's name is Gary Ross Dahl.
In the 1970s, he was having a late-night dinner at a restaurant and heard the people at the table next to him talking about how difficult it is to raise pets, and how exhausting and expensive it is.
Just to make a joke, he told them, "I now have a pet, a 'rock,' that doesn't eat, drink, or die... and requires absolutely no effort to raise."
To their surprise, they approved of his words and the idea. One of them even asked where it was sold and for how much!
Our friend didn't lie.
The next day, he started promoting the idea, making stylish pet-friendly containers with holes in them. "He said, 'So the rock doesn't get suffocated inside and can breathe.'"
He also included an instruction booklet with directions and usage instructions... (Imagine, gentlemen, a catalog of rubbish.)
He sold $15 million worth of rubbish in six months (and remember, that was in the 1970s).
After that, people's enthusiasm for the idea began to wane, and they stopped buying. But after our friend became a millionaire, the dice had settled.
The lesson learned from this is that marketing is far more important in many things than the product itself.
As evidenced by his ability to sell something already around us for free.
Even if someone had liked this silly idea, they could have picked up any rubbish from the street for free and washed it with a brush. The tiles and their breeding.
But his clever marketing method forced people to go to his place and pay $4 per piece. In the end, he was selling his idea, which was represented by the perforated cardboard.