How a Nickname Turned into a Billion-Dollar Brand: The Lacoste Story
René Lacoste, a French tennis player, failed in important tournaments, so his friends nicknamed him "the Crocodile" to mock his playing style.
René decided to quit tennis, so he established a small shop for men's sportswear. The clothes were distinguished by their quality and ability to absorb body secretions during playing in hot weather.
His name became a global brand for tennis players' clothing, called "LACOSTE", bearing the crocodile logo.
He succeeded in dominating the Asian and European markets, making billions of dollars in profits, and his friends who made fun of him became his employees!!!!
Tags
iconic
lacoste branding
lacoste entrepreneurship
lacoste history
lacoste origin
lacoste success story
rené lacoste
tennis fashion brand